Experian Launches Tech Platform, Adds Client

Share this article:
ATLANTA -- Experian, Costa Mesa, CA, said yesterday that it launched MarketOne, an open technology platform that will serve as host for Experian applications.


MarketOne was created by the company's Experian Marketing Solutions division, which expects to launch its first solution for the platform by the end of February 2006.


Experian also said yesterday that it was selected by retailer Limited Brands Inc. to provide database marketing solutions aimed at integrating customer data. Limited Brands' retail stores include Victoria's Secret, Bath & Body Works, Express, Express Men's, Limited Stores and Henri Bendel. Victoria's Secret also has a catalog and Web site.


Both announcements were made here at DMA·05.


Visit blog.dmnews.com for more updates from DMA·05


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.