July 02, 1999
Experian Launches New Product For Catalogers
BehaviorBank for Catalogers, a version of the original BehaviorBank customer information source, this week became available from Experian, Orange, CA. Experian says BehaviorBank for Catalogers will help both traditional and online merchandisers make determinations about consumers' individual lifestyles and likely shopping choices. And the product allows catalogers to choose list data based on lifestyle interests as well as buying behavior. The service also provides information about credit card use, online payment preferences, affinity clubs, computer and electronic usage and technology interests. List services for BehaviorBank for Catalogers start at $65/M.