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Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

July 02, 1999

Experian Launches New Product For Catalogers

BehaviorBank for Catalogers, a version of the original BehaviorBank customer information source, this week became available from Experian, Orange, CA. Experian says BehaviorBank for Catalogers will help both traditional and online merchandisers make determinations about consumers' individual lifestyles and likely shopping choices. And the product allows catalogers to choose list data based on lifestyle interests as well as buying behavior. The service also provides information about credit card use, online payment preferences, affinity clubs, computer and electronic usage and technology interests. List services for BehaviorBank for Catalogers start at $65/M.