Experian Launces Telecommunications, Energy & Cable Risk Model

Share this article:
Experian, Orange, CA, has released its Telecommunications, Energy and Cable Risk Model designed for companies in the telecommunications, energy and cable industries. According to Experian, the new model reduces risk and bad debt during targeted marketing campaigns at the time of application and throughout the account management customer life cycle.


The model is a multiple score card technology that, unlike traditional models, provides a detailed analysis of the predictive and unique variables particular to wireless, local exchange, long-distance, cable and energy companies. It will provide an accurate credit risk evaluation, enabling businesses to save time, increase profits, provide better service and up-sell opportunities, objectively determine credit policies and account treatment decisions, and assist with legal/regulatory compliance matters.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.