Experian extends Mosaic USA segmentation tool to household level

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Marketing services firm Experian said its Mosaic USA consumer segmentation solution is now available at the household level.

The Costa Mesa, CA-based firm said the solution allows marketers to understand their customers' and prospects' lifestyles, and target them with the appropriate offers and messages.

Mosaic classifies every U.S. consumer by their household's demographic and socio-economic and behavioral characteristics, helping marketers understand where customers and prospects live, what products they purchase, their media choices, channel preferences, values and attitudes.

Mosaic USA is part of Mosaic Global, the lifestyle segmentation system that classifies 1 billion people in 26 countries and provides the unique ability to extend consumer targeting globally.

Available at both the household and neighborhood level, Mosaic USA leverages Experian's  consumer information assets with attitudinal, behavioral and transactional data on more than 110 million U.S. households, along with Experian Research Services' National Consumer Survey.

It classifies all U.S. households and neighborhoods into 60 Mosaic types and 12 lifestyle groups, sharing similar demographic, socio-economic and behavioral characteristics.

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