Experian expands bandwidth of Real-Time Marketing platform

Share this article:

SAN FRANCISCO -- Experian Marketing Services introduced its next-generation Real Time Marketing solution, which lets marketers validate, score and make targeted offers within seconds to an ever-growing online consumer base.

Experian, Costa Mesa, CA, made the announcement at the DMA06 conference and exhibition here.

Capable of processing upward of 50 million transactions monthly in a transparent process, RTM provides high-volume online marketers with real-time access to the information and decision-support tools they need, helping to create relevant and targeted communications.

RTM lets marketers access Experian's data assets and analytical techniques, helping them tailor information and offers to match the needs of each prospect, prioritize leads and determine which kind of communications to send to increase responsiveness and relevance.

By appending hundreds of demographic attributes from Experian's Insource consumer database and categorized, household-level segmentation data from its Mosaic consumer segmentation solution, RTM delivers increased levels of match logic at different levels of geography, increasing match rates to near 100 percent of input records.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.