Experian expands bandwidth of Real-Time Marketing platform

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SAN FRANCISCO -- Experian Marketing Services introduced its next-generation Real Time Marketing solution, which lets marketers validate, score and make targeted offers within seconds to an ever-growing online consumer base.

Experian, Costa Mesa, CA, made the announcement at the DMA06 conference and exhibition here.

Capable of processing upward of 50 million transactions monthly in a transparent process, RTM provides high-volume online marketers with real-time access to the information and decision-support tools they need, helping to create relevant and targeted communications.

RTM lets marketers access Experian's data assets and analytical techniques, helping them tailor information and offers to match the needs of each prospect, prioritize leads and determine which kind of communications to send to increase responsiveness and relevance.

By appending hundreds of demographic attributes from Experian's Insource consumer database and categorized, household-level segmentation data from its Mosaic consumer segmentation solution, RTM delivers increased levels of match logic at different levels of geography, increasing match rates to near 100 percent of input records.

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