Experian Designs Interface to Ease Data Integration

Share this article:
Experian, Costa Mesa, CA, said yesterday that it has developed an XML interface to its Truvue Customer Data Integrating technology to permit easy integration with sales and marketing applications.


Companies use Truvue to cleanse, integrate and enhance customer and prospect data to support database marketing and customer-loyalty initiatives.


The XML interface lets businesses connect their applications to Experian's consumer information regardless of the technology platform or language used. Data can be accessed and exchanged across different applications without the need for coding.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.