Experian Debuts Web Tool RealReg

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Information management solutions provider Experian, Lombard, IL, will offer Web sites real data in real time and consumer incentives through the launch of RealReg, a Web-based database building tool.


At the point of registration, RealReg provides several levels of data standardization and enhancement, such as the standardization of user addresses to the U.S. Postal Service's specifications. The program provides incentives intended to motivate a site's visitors to register, including free samples, rebates and discounts from marketers like The New York Times, Music Boulevard, Whirlpool, Playtex and Stein Roe Mutual Funds.

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