Experian Debuts BTB Direct Mail Tools

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ORLANDO, FL -- Experian, Costa Mesa, CA, is expected to introduce two new business-to-business direct mail products from its Business Information Solutions group today at the Direct Marketing Association's 86th Annual Conference & Exhibition here.

Public Record Extract is a tool for financial, leasing and legal services marketers. It provides access to public records including Uniform Commercial Code, corporate record, fictitious business name and derogatory filing data to identify conditions such as pre-bankruptcy and post-bankruptcy financing.

This data lets clients segment and target prospects and existing customers more effectively, according to Experian.

BizLinks is a marketing tool designed to help businesses such as credit card grantors, financial institutions and commercial lessors locate branch locations and headquarters of businesses.

The BizLinks database holds 1.2 million records and is derived from Experian's National Business Database of 15 million U.S. businesses.

More information on both products can be obtained from Richard Quintana, vice president of product development and marketing at Experian Business Solutions. He can be reached at 714/830-7204 or rick.quintata@experian.com.

Experian also announced the launch of ContactBuilder, a Web-based tool for acquiring, verifying and managing Web-based customer yesterday. The system allows marketers to integrate data captured through online and offline channels to better manage information and serve customers, according to the firm.

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