Experian CheetahMail, SimpleFeed ally for RSS

Share this article:

Experian CheetahMail has struck a strategic partnership with SimpleFeed to offer RSS technology strategy and services to their combined client list.

According to CheetahMail president Matt Seeley, the e-mail marketing firm thought than an alliance with a specialty firm was better than doing the job in-house.

"Our job is to figure out how to take e-mail and RSS and make it relevant to extend the value to the customer," Mr. Seeley said. "The partnership made sense."

The alliance follows Microsoft Corp.'s introduction of Outlook 2007 and Internet Explorer 7, both of which feature RSS reading functionality.

CheetahMail, New York, is the e-mail marketing and Web analytics subsidiary of database giant Experian Group Ltd. Its clients include H&R Block, Sears Holding Corp., Wyndham Hotels, Borders Books, CompUSA, J. Jill, Discovery Communications and this publication.

Based in Los Altos, CA, SimpleFeed provides on-demand RSS publishing and analytics services to online marketers, publishers, e-commerce retailers and financial services firms.

Using SimpleFeed marketers can create RSS feeds that are measurable and look like their Web site, and not just a line of text.

According to JupiterResearch, 63 percent of large companies plan to have syndicated RSS content by year's end. However, so far it's the early adopters who are signed up for RSS.

"I still think the adoption rate for consumers is still low, so marketers are still just keeping their eye on it," Mr. Seeley said. "What we're hearing from our customers is that they are happy that we are looking ahead and are ready."

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?