Experian buys majority stake in Techlightenment

Share this article:

Data analytics firm Experian said January 18 that it has acquired a majority stake in Techlightenment, a UK-based social media marketing company.

The deal will help Experian provide social media marketing tools to its clients for branding and direct response social media campaigns, the companies said in a statement. London-based Techlightenment will be part of Experian's UK marketing services division.

“With social media growing at a phenomenal rate, this acquisition further extends the range of leading digital marketing capabilities we can offer to our clients,” said Mark Zablan, managing director of Experian's marketing services group for the UK and Ireland, in a statement.

Techlightenment's clients include pharmaceutical firm GlaxoSmithKline, entertainment company Universal Pictures and shoe company Dr. Martens.

Terms of the deal were not disclosed. Calls seeking comment to Experian were not immediately returned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.