Experian buys Japanese ESP A-Care Systems

Share this article:

Experian announced January 7 that it has purchased an 88.5% stake of A-Care Systems, an e-mail service provider based in Japan. The newly acquired company will be part of the Experian CheetahMail unit, though Experian did not say in a statement whether it will rebrand the company.

A-Care has more than 1,000 clients and 160 employees. The acquisition gives Experian an e-mail marketing presence in 10 countries. Calls to Experian were not immediately returned.

Experian has expanded its CheetahMail brand internationally in recent years, and has established a presence in the UK, France, Germany, Spain and the Netherlands, as well as the Asia Pacific region. Most recently, CheetahMail opened an office in South Africa this past November.

"As e-mail continues to grow globally for both consumers and businesses, it's critical to deliver e-mails that are highly engaging and relevant to individual customers," said Matt Seeley, president of Experian's Marketing Services Platforms division, adding that the buy “further expands Experian Marketing Services global reach and breadth of offerings.”

Before the acquisition, Experian services available in Japan included Experian Mosaic, a geo-demographic segmentation system; Experian Marketing Analytics; commercial credit reports; and Decision Analytics offerings.

Ken Sansom, president of Experian Asia Pacific, said in a statement that the acquisition “will help Japanese companies connect with their customers through individually targeted campaigns.”

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.