Experian Announces New Database Management System

Share this article:
Experian, Orange, CA, announced last month release of its new database management system called Discovery Database Solutions. The system has the ability to consolidate all of a company's disparate customer data from separate business units or mergers and acquisitions into one master database.


The resulting database provides telecommunications, energy, and cable companies with immediate and complete information about their customers, including payment history and service level detail, which will allow for a better understanding of individual customers tailored for marketing campaigns, more accurate risk assessment across all business units. It can also build a foundation for advanced database services, such as fraud detection services, consortium data exchange, online notification and querying capabilities.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.