Experian Allies With FloNetwork

Share this article:
Direct marketer Experian said today it formed a strategic alliance with e-mail service provider FloNetwork, Toronto.


The alliance will give Experian the chance to offer a complete online solution to its Fortune 1000 clients by allowing them to communicate with their customers through personalized, targeted and permission-based e-mail messages.


FloNetwork's permission-based marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they benefit by receiving targeted messages. At the same time, companies benefit because it enhances their ability to target customers and prospects.


Experian, Orange, CA, is the latest direct marketer to make a push online. Earlier this month Mokrynski & Associates, a list firm with more than 200 catalog clients, partnered with E-commerce co-op site Prefer.com. In February, VentureDirect Worldwide launched its XactMail Network, a turnkey e-mail network consisting of more than 5.5 million names divided into 25 marketing segments.


Experian generates annual sales of more than $1.5 billion and has presence in 16 countries.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.