Experian Acquires Simmons

Share this article:
Experian, Costa Mesa, CA, said yesterday it bought Simmons Market Research Bureau, a provider of syndicated consumer research, for an undisclosed sum.


Simmons collects survey data from 30,000 individuals about what brands they buy, what media they use and Internet sites they visit. The privately held New York-based firm was founded in 1950.


The acquisition allows Experian to combine Simmons' data with its own consumer databases to provide modeling capabilities.


"The combination of Simmons and Experian allows us to link our respective consumer marketing capabilities to offer our clients a much broader range of communications solutions - from contact strategies to customer and prospect databases," said Bill Engel, co-CEO of Simmons.


Simmons also has a proprietary segmentation system called BehaviorGraphics.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.