Experian Acquires Simmons

Share this article:
Experian, Costa Mesa, CA, said yesterday it bought Simmons Market Research Bureau, a provider of syndicated consumer research, for an undisclosed sum.


Simmons collects survey data from 30,000 individuals about what brands they buy, what media they use and Internet sites they visit. The privately held New York-based firm was founded in 1950.


The acquisition allows Experian to combine Simmons' data with its own consumer databases to provide modeling capabilities.


"The combination of Simmons and Experian allows us to link our respective consumer marketing capabilities to offer our clients a much broader range of communications solutions - from contact strategies to customer and prospect databases," said Bill Engel, co-CEO of Simmons.


Simmons also has a proprietary segmentation system called BehaviorGraphics.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.