Experian acquires Conversen

Share this article:
Matt Seeley
Matt Seeley

Experian announced May 21 that it has acquired Conversen, a Burlington, Mass.-based multichannel marketing company, said Matt Seeley, president of Experian Marketing Services.

Seeley said the acquisition was strategic as Conversen will help Experian bridge between its online and traditional marketing strategies. “The idea of consistent messaging to the customer, regardless of the channel they're in, has become more important to marketers,” Seeley said. “That's really what we have to strive for. The acquisition accelerates this both in the U.S. and globally.”

The acquisition will help Experian market brands to customers more consistently across channels. “The timing is right in terms of market demand,” Seeley said

Though Seeley said he expects Experian's clients to be pleased with the acquisition, the company is not releasing the financial details of the acquisition.

Experian will rename Conversen as “Experian Conversen” for the time being, though Seeley said the plan is to “figure out the brand” and likely rename it in future. Experian plans to keep all of Conversen's employees, although the exact titles of the executive team have yet to be decided. “Those executives will play a key role in the marketing services strategy at Experian,” Seeley said.

Earlier in May Experian announced the sale of three of its comparison sites PriceGrabber, Classes USA and LowerMyBills — to Ybrant Digital for a total of $175 million. Experian had acquired all three companies in 2005.

Conversen could not immediately be reached for comment.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.