Expedia undertakes ad agency review
Expedia.com, an online travel company, has launched a search for a new agency to manage its US advertising and communications.
Expedia.com is currently working with two marketing communications agencies in the US: Doner, a Southfield, MI-based advertising agency, and TargetCast TCM, a New York City-based media agency. The media portion of the business is not in review.
Ark Advisors was retained to conduct the search, which is expected be completed in the second quarter of 2009.