Expedia undertakes ad agency review

Share this article:

Expedia.com, an online travel company, has launched a search for a new agency to manage its US advertising and communications.

Expedia.com is currently working with two marketing communications agencies in the US: Doner, a Southfield, MI-based advertising agency, and TargetCast TCM, a New York City-based media agency. The media portion of the business is not in review.

Ark Advisors was retained to conduct the search, which is expected be completed in the second quarter of 2009.

 


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.