Expedia expands e-mail efforts to Asia Pacific region

Share this article:
Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces. 

The expansion into the Asia Pacific region follows Expedia's e-mail expansion into the European marketplace over the last year or so. Since November 2007, the brand has been sending e-mail in the U.K., France, Germany and the Netherlands.

Expedia and e-Dialog originally teamed up in 2007 to automate Expedia's e-mail marketing across all of its points of sale, focusing specifically on targeted cross-sell and up-selling. Over the life of the partnership, e-Dialog has worked with Expedia on targeting tactics and trigger-based campaigns.

For the European market, this includes weekly trigger-based newsletters with deals and offers developed for each specific marketplace.

Triggers automatically added dynamic content to the e-mails for other Expedia services, such as hotel bookings and car rentals, based on a customer's personalized profile and site behavior.  In addition, mailings have been tailored based on a customer's actions in these newsletters.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.