Expedia expands e-mail efforts to Asia Pacific region

Share this article:
Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces. 

The expansion into the Asia Pacific region follows Expedia's e-mail expansion into the European marketplace over the last year or so. Since November 2007, the brand has been sending e-mail in the U.K., France, Germany and the Netherlands.

Expedia and e-Dialog originally teamed up in 2007 to automate Expedia's e-mail marketing across all of its points of sale, focusing specifically on targeted cross-sell and up-selling. Over the life of the partnership, e-Dialog has worked with Expedia on targeting tactics and trigger-based campaigns.

For the European market, this includes weekly trigger-based newsletters with deals and offers developed for each specific marketplace.

Triggers automatically added dynamic content to the e-mails for other Expedia services, such as hotel bookings and car rentals, based on a customer's personalized profile and site behavior.  In addition, mailings have been tailored based on a customer's actions in these newsletters.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.