Expedia, E-Stamp, Promotions.com Choose E.pipahany

Share this article:
E.piphany Inc., San Mateo, CA, said Friday that several new dot-com customers --including Expedia Inc., Promotions.com, and E-Stamp Corp. -- have selected its E.piphany E.4 system to provide insight into their customers' behavior and help personalize their interactions based on that knowledge.


The E.4 System is a suite of software solutions that enable companies to profile and analyze customer characteristics and preferences and then use that information to drive marketing campaigns and individually-tailored products and services.


E-Stamp, a San Mateo, CA-based company that provides Internet solutions that help businesses complete secure electronic postage transactions, is deploying E.piphany E.4 to drive customer acquisition and retention, and launch campaigns to grow those customer relationships.


Promotions.com, New York, a provider of Internet promotions solutions for marketers and agencies will deploy E.piphany to combine targeted campaign management and rich e-mail functionality with applications that measure campaign effectiveness.


Expedia Inc., Bellevue, WA, an online travel services company, will initially integrate E.4 with its e-mail marketing system.


"E.piphany will enable us to better understand and target our customers, while at the same time allowing us to maintain and respect their privacy,'' said Seth Eisner, vice president, operations at Expedia. "In the competitive travel business, creating customer loyalty is a primary focus. Expedia is committed to delivering a highly-personalized experience to our customers that is relevant, rewarding and secure."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.