Expedia debuts StorePoint Expandables rich media ad units
This is Expedia's third release of ad unit offerings since 2008, when the e-commerce company began to grow its business model to include display advertising. Other Expedia media units include PassportAds, a behavioral advertising product that launched in February 2009, and TravelAds, a bid-for-placement ad network that was introduced last year. All of these units include media on Expedia.com and Hotels.com.
“This is similar to a bricks-and-mortar store using end-aisle displays to cross-promote their partners' products,” said Doug Miller, global VP of Expedia Media Solutions. “We are the most-visited travel site, and our consumers come to our site looking for travel, so it is a great way for our partners to get their messages in front of an engaged audience.”
The San Diego Convention and Visitors Bureau recently tested the StorePoint Expandables units and ran a beta campaign using them on the Expedia site. The tourism group saw a 19% increase in room nights booked in San Diego the first month of the campaign and a 45% increase during its second month, according to an Expedia statement.