Excite@Home to Buy Bluemountain.com

Share this article:
Global media company Excite@Home, Redwood City, CA, is gearing up to buy Bluemountain.com, Boulder, CO, the arts publishing company famous for its greeting cards.


Under terms of the agreement, Excite@Home will issue about 11 million shares valued at about $430 million and $350 million in cash. The company also will assume all outstanding employee options. The transaction is expected to close before the end of the year.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?