Excite@Home Promotes Broadband Service

Share this article:
Excite@Home, Redwood City, CA, this week announced a multimillion dollar local-market @Home advertising campaign to promote its broadband service in areas where it is currently available, including San Francisco, Phoenix, Seattle, Dallas, Portland, OR, and Rhode Island.


The campaign, which began earlier this month, incorporates 30-second television and 60-second radio spots, outdoor and print advertising, and direct marketing messages.


The advertisements, which will continue through the end of September, aim to highlight the speed of this Internet proposition.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?