Excite@Home Files For Bankruptcy; AT&T Plans to Buy Broadband Assets

Share this article:
Excite@Home Corp. has filed for Chapter 11 bankruptcy protection and will sell its broadband Internet access assets and related services to AT&T for $307 million, according to a company statement.


Excite@Home claimed that bankruptcy protection would allow the company to maintain its high-speed Internet access services during the sale approval process.


"This filing is a tool to protect the value of the broadband business for the benefit of the company's financial stakeholders, and will help reassure our customers that service will continue uninterrupted through the restructuring process," said Patti Hart, chairman/CEO of Excite@Home, Redwood City, CA.


The news follows Excite@Home's announcement last week that it would close online advertising subsidiary MatchLogic by year-end, lay off 500 employees over the next three months and "refine" the portal services of its chief online property, Excite.com. Those developments were said to be part of a plan to reduce focus on narrowband media and increase focus on broadband access.


Previously, Excite@Home on Sept. 13 announced it had sold online greeting card service BlueMountain.com to AmericanGreetings.com for $35 million in cash, after having bought the company in December 1999 for $780 million, $350 million of which was cash.


The sale of Excite@Home's broadband assets is subject to bankruptcy court approval.


Excite@Home claims that it has enough cash to continue operating while the court reviews the proposed sale.


Excite@Home's broadband services reach 4.7 million homes nationwide.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.