July 08, 1998
Excite, Technology Funding Promote Fund
Search engine Excite, Redwood City, CA, and public venture capital firm Technology Funding, San Mateo, CA, recently announced an online advertising agreement for a marketing campaign to promote Technology Funding's venture capital fund. The fund allows investors to participate in a professionally managed venture capital fund for as little as $1,000. The campaign will run through Dec. 5.
Excite will promote the offering through banner ads on its two main sites, www.excite.com and www.webcrawler.com, along with co-branded areas of Netscape's NetCenter. The ads will appear in a rotating frequency that will be determined by online advertising management service MatchLogic.