Excite, Netscape Ink Deal in Portal Push

Share this article:
Netscape Communications Corp. and Excite Inc. announced a partnership last week that they expect will help Netscape in its push to become a Web portal and bring in millions of online ad dollars for both companies.


As part of the deal, Excite, Redwood City, CA, will help Netscape, Mountain View, CA, build a search engine that will run on the NetCenter Web site at www.netcenter.com with links to Excite. The aim is to herd people to www.excite.com and give the search firm the potential to strike ad deals. The companies will share ad revenue from co-branded pages.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.