Updates to its Journey Builder signal that the customer journey is the future of marketing for the cloud computing company.
Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery Ventures, Scale Venture Partners and Greenspring Associates contributed the funding. All four firms had previously invested in ExactTarget.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...