ExactTarget Webinars to Focus on E-Mail Best PracticesExactTarget said yesterday that it will conduct a series of educational webinars for business-to-consumer and business-to-business marketers and agencies this year.
Joel Book, director of e-marketing strategy at ExactTarget, will co-host the webinars. The webinars come on the heels of ExactTarget's 18-city seminar tour, which drew more than 3,000 attendees last year.
Presented several times each quarter, the webinars will include topics such as effective email design, creating successful e-newsletters, building your e-mail opt-in list and using data for segmentation and content personalization to improve e-mail results. The first webinar will be Jan. 17.
For more information or to register, go to http://email.exacttarget.com/best-practices-webinars.asp.