ExactTarget Partners With LINE

Share this article:
Not all Mobile Emails Are Created Equal
LINE to bring group SMS and other features to ExactTarget

The Salesforce-owned ExactTarget Marketing Cloud recently announced its partnership with LINE, a free communications app for both mobile and desktops that recently topped 400 million global users.

The partnership enables ExactTarget Marketing Cloud's 10,000 clients to interact with their followers and opted-in customers by sharing coupons, offers, and other content through group messaging. These responses are personalized based on either the brand's or ExactTarget's data. Marketers will be able to segment and target LINE followers according to profile data such as language and location. This data is stored within the ExactTarget Marketing Cloud.

The LINE capabilities will be available through private beta only until Q3, when the features (and pricing) will be officially announced and generally available.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in ...

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.