ExactTarget partners with Juice Media

CRM marketing agency Juice Media Worldwide has selected global e-mail marketing firm ExactTarget to power its e-mail marketing communications.

Juice Mediaáplans to integrate ExactTarget's e-mail marketing platform into its CRM and Web 2.0 marketing platform.

"Companies like Juice Media are solving today's marketing challenges by developing on-demand applications that integrate best-of-breed technologies for its clients," said Jeffrey K. Rohrs, VP of Agency and Search Marketing at ExactTarget, whose US offices are in Indianapolis.

"We're honored to be tapped as Juice Media's on-demand e-mail marketing software partner," Rohrs said, "and look forward to being a part of its innovative solutions for years to come."

Juice Media Worldwide, San Diego, develops CRM and Web 2.0 applications and solutions for mid-sized businesses seeking to improve their cross-channel marketing.

The media firm is owned by Petters Group Worldwide, which includes companies such as Polaroid, Sun Country Airlines and uBid.com.