ExactTarget and Return Path take e-mail on tour
'Junk' mail label broadens, says Return Path
E-mail firms are taking e-mail on the road to educate marketing professionals across the country about the channel.
Both ExactTarget and Return Path have just kicked off e-mail marketing seminar tours starring their in-house executives, as well as clients using their e-mail products for e-mail campaigns, that will run from Miami to Seattle.
“We started doing these last year because our clients were telling us that they wanted to meet with our executives face-to-face and to network with other e-mail marketers,” said Tami Forman, director of corporate communications at Return Path. “It's been a good opportunity for e-mail marketers to meet with each other and share ideas.”
ExactTarget's seminars, which kick off in Boston on April 8, will be conducting a series of one-day seminars focusing on practical advice and thought-leadership for e-mail marketing strategies and best practices. Seminars will include information on analytics, design, b-to-b and b-to-c case studies.
“The idea is to help bring ExactTarget to the customer or the prospect to learn about our business,” said Amanda Leet, director of marketing communications at ExactTarget. “It will help local marketers learn about the potential in a strong e-mail marketing campaign and best practices.”
Return Path's seminars, which kick off in San Francisco on March 25 at the Sir Francis Drake Hotel, will examine the effectiveness of e-mail marketing, design, performance, permission marketing and offer best practices and case studies for marketers in one-day seminars. This year's seminars will feature case studies for clients including MGM Grand, iVillage, Facebook and Reunion.com, according to Forman.