ExactTarget Adds Pier 1, Icelandair

Share this article:

E-mail marketing software firm ExactTarget, Indianapolis, IN, said Monday that it added Pier 1 Imports and Icelandair as new customers.

The recent addition of Pier 1, Icelandair and several other customers, helped ExactTarget hit the 5,000-customer mark, representing the number of organizations contracted to use its e-mail software annually.

Pier 1 Imports, Fort Worth, TX, is a major client. The retailer operates more than 1,200 stores in the U.S., Puerto Rico, Canada and Mexico, and has an e-commerce Web site and gift registry.

Icelandair, based in Reykjavik, Iceland, flies to 22 cities in 12 countries.

With ExactTarget's software, both companies will be using their existing databases and customer relationship systems to target customers with the right message at the right time, Chris Baggott, chief marketing officer of ExactTarget, told DMNews.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.