ExactTarget acquires Twitter platform CoTweet

Share this article:

E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum.

“The acquisition allows us to establish a beachhead for social media innovation and, on a larger scale, a social media lab in San Francisco,” said Tim Kopp, CMO of ExactTarget.

CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure. CoTweet CEO Jessie Engle will report to ExactTarget CEO Scott Dorsey.

CoTweet clients include Whole FoodsStarbucks and Coca-Cola. There is some client overlap between the two companies. 

Engle will lead the Bay Area digital innovation lab. Future plans include integrating CoTweet with Facebook and allowing companies to update fan pages and profiles with the service.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.