ExactTarget acquires Twitter platform CoTweet
“The acquisition allows us to establish a beachhead for social media innovation and, on a larger scale, a social media lab in San Francisco,” said Tim Kopp, CMO of ExactTarget.
CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure. CoTweet CEO Jessie Engle will report to ExactTarget CEO Scott Dorsey.
Engle will lead the Bay Area digital innovation lab. Future plans include integrating CoTweet with Facebook and allowing companies to update fan pages and profiles with the service.