Exactis.com Adds New E-Mail Marketing Feature

Share this article:
Exactis.com Inc., Denver, introduced yesterday a feature that will allow clients to prospect and acquire customers through permission-based, opt-in e-mail.


The service, called ProspectMessaging, helps clients build relationships online and launches them into e-mail customer relationship management and direct marketing strategies using the company's informMessaging, AccountMessaging and TargetMessaging e-mail solutions, said Tom Detmer, president/CEO at Exactis.com.


"It truly makes us the first one-stop partner for e-mail marketing and communications that addresses the entire customer lifecycle -- from customer acquisition to conversion/loyalty to customer service," he said.


Exactis.com has five list partners, including Mail.com and yesmail.com. Exactis.com's combined list partners represent 48 million permission-based, opt-in e-mail addresses.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions