Exactis.com Adds New E-Mail Marketing Feature

Share this article:
Exactis.com Inc., Denver, introduced yesterday a feature that will allow clients to prospect and acquire customers through permission-based, opt-in e-mail.


The service, called ProspectMessaging, helps clients build relationships online and launches them into e-mail customer relationship management and direct marketing strategies using the company's informMessaging, AccountMessaging and TargetMessaging e-mail solutions, said Tom Detmer, president/CEO at Exactis.com.


"It truly makes us the first one-stop partner for e-mail marketing and communications that addresses the entire customer lifecycle -- from customer acquisition to conversion/loyalty to customer service," he said.


Exactis.com has five list partners, including Mail.com and yesmail.com. Exactis.com's combined list partners represent 48 million permission-based, opt-in e-mail addresses.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.