Exact Target opens its services to SaaS embedding

E-mail marketing services firm ExactTarget has released a new object exchange model version of its e-mail platform, which lets independent software vendors, social networks and other software application developers embed ExactTarget's e-mail messaging Web services inside their applications.

The first group of vendors and social networks to take on the ExactTarget Embedded platform include Autobase, Call Command, Cantaloupe.tv, ePrize, FarStar, Global Cloud, Helios, InsideCrowd, Miva Merchant, Matrix Manager, PerfectWeddingGuide.com and Revenew Systems.

ExactTarget Embedded aims to work like other software-as-a-service platforms including Salesforce.com's Force.com, Amazon Web Services and Microsoft's Windows Live Platform to let software developers access its service by enabling the outsourcing of e-mail services.

ExactTarget Embedded gives software developers access to ExactTarget's messaging software, which includes e-mail, SMS and voice.