eWayDirect Inc.'s Debuts Direct/Delivery System

Share this article:

eWayDirect Inc., an e-messaging provider, announced June 6 the launch of Direct/Delivery, a system that the company said allows Internet marketers to execute and track branded e-campaigns.

When a Direct/Delivery campaign is sent, a branded icon located in the recipient's tool tray blinks to announce a message, and a branded notification slides up on the recipient's screen to provide additional information about the message.

By clicking on the icon or the branded notification the recipient is taken to a branded message center hosted on Norwalk, CT-based eWayDirect's servers.

Instead of campaigns ending up in a spam box, a cluttered inbox, or not arriving at all, campaigns are delivered 100 percent of the time, the company said.

There are no privacy issues since customers receive the icons and message notifications only from a company whose service they requested, the company said.

Marketers can track open rates, identify the most popular links, determine unique clickers, compare message versions and drill down to monitor item popularity and spot trends.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.