eWayDirect adds social networking to platform

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eWayDirect, an e-marketing services provider, has added customer-centric social networking communities to its platform. The new platform offers private branded communities, rather than Facebook or Myspace, that enable companies to stay in touch with their customers, establish trust and use viral growth to bring new customers on board, the company said.

The platform starts with the creation of a community landing page. The client company can then invite subscribers to join its community by sending out e-mail invitations and by posting invitations on its Web site or as part of ongoing advertising campaigns.

When people accept the offer to join the community, they receive their first alert and are given a tour of the community. Part of this introductory period includes giving new community members invitations to send to their friends, family, and business associates to join their personal company-branded networks.

“Communities are created and then grow virally while still maintaining the company's branding and contact with its products or services,” said Neil Rosen, CEO of eWayDirect, in a statement.

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