Evergreen to Show Clicks-and-Mortar Software

Share this article:
E-commerce software company Evergreen Inc. is expected to demonstrate its latest online marketing system at the Internet and Electronic Commerce Conference & Exposition Tuesday in New York. The product was formally announced this week.


The Chandler, AZ-based firm says its Java/XML-based transactions and inventory software enable companies to integrate online and offline sales, which will attract bricks-and-mortar merchants that are looking to go online. In addition, the program generates offline revenue via Web sites, said executive VP Dave Clare, because an increasing number of online shoppers were comparing prices between Internet-only retailers and national clicks-and-mortar firms - weighing shipping-and-handling charges in their decision on where to make purchases. "If a guy looking for a shirt can get one for $50 online and $30 down the street - where is he going to go?" Clare said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.