Evergreen to Show Clicks-and-Mortar Software

Share this article:
E-commerce software company Evergreen Inc. is expected to demonstrate its latest online marketing system at the Internet and Electronic Commerce Conference & Exposition Tuesday in New York. The product was formally announced this week.


The Chandler, AZ-based firm says its Java/XML-based transactions and inventory software enable companies to integrate online and offline sales, which will attract bricks-and-mortar merchants that are looking to go online. In addition, the program generates offline revenue via Web sites, said executive VP Dave Clare, because an increasing number of online shoppers were comparing prices between Internet-only retailers and national clicks-and-mortar firms - weighing shipping-and-handling charges in their decision on where to make purchases. "If a guy looking for a shirt can get one for $50 online and $30 down the street - where is he going to go?" Clare said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.