Evergreen Picked by Integrity Interactive

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Evergreen Direct has been named agency of record by Integrity Interactive Corp., Dedham, MA, and also has won an extra assignment to build a Web site for The Equitable, which is an existing client.


As the agency for Integrity Interactive, Evergreen will handle direct mail, branding packages and print advertising as well as develop contact strategies, generate leads, create sales and fulfillment campaigns, provide help with trade shows and offer Web site and strategic consulting. There was no incumbent agency.


"What they want us to do is make them well-known within the compliance and legal side of the industry," said Bob Kesner, CEO of Evergreen, Middlebury, VT. "They have to get their name out there to all the Fortune 1000 companies. So there's an awareness campaign, the branding issue and there's the specific direct marketing campaign."


As a start-up, Integrity Interactive mixes online learning technologies with antitrust and e-mail legal compliance to provide Web-based compliance training services to employees of Fortune 1000 companies.


Billings on the account were not disclosed nor the number of agencies involved in the pitch for business.


Direct marketing will account for nearly 70 percent of the work on the Integrity Interactive account.


Evergreen also picked up additional business from The Equitable, a client since 1996, for collateral and direct mail work.


The shop will create a new site targeted to both customers and prospects of The Equitable's Members Retirement program. The Web site will be based on a fulfillment package created by Evergreen for the program. It also will include tools such as a Dow Index, a financial calculator and links to other sites.


Founded in 1982, Evergreen is a direct marketing agency whose strength is generational campaigns directed toward people age 35 and older.


Other Evergreen clients include Vantage Deluxe World Travel, Travelers Property Casualty, The Hartford, Troll Communications, Expo Garden Tours, Wesleyan University and several independent Blue Cross and Blue Shield plans.
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