Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.
I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover.
The Direct Marketing Association (DMA) will not be hosting its All for One Summit this year due to changing interests within the direct marking community, said David Evans, the DMA's Senior VP of Content and Experience.
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
Sixty-five percent of the marketing team at private-sale e-commerce site Totsy is dedicated exclusively to social media marketing, the company's CMO told an audience at Social Media Week on February 10. Totsy's SEO efforts are limited because its Web pages are encrypted as part of a members-only e-commerce site, so it is "extremely reliant" on positive online buzz, said Christophe Garnier, president and CMO of the site.
Social Media Week kicked off in New York on February 7 with a keynote on the expanding uses of social media from David Eastman, JWT's worldwide digital director and CEO North America.
The Direct Marketing Club of New York hosted its 26th annual Silver Apple Awards Thursday night in Manhattan at the Hudson Theater, just east of Times Square.
Things are beginning to wind down here at DMA: 2010 in San Francisco. The exhibit hall is closed, booths are being broken down and packed away, and attendees are just making their way to the Moscone Center for 10am conference sessions nursing their Echo Awards hangovers.
The Shop.org annual summit moved to Dallas this year but it has kept some of that Las Vegas vibe by locating it in the Gaylord Texan Resort and Convention Center.
Industry planners are gearing up events for 2010. Advertising Week, a panoply of digital marketing related events that take place all over New York City has opened up its registration.
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