Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.

Retailers, it's time to rethink your email marketing game plan. Today's typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this "batch-and-blast" approach fails to deliver a "best-in-class" customer experience that can build real, long-term value.

Interested in learning about current trends in Web 2.0? Awareness is announcing the completion of our survey project: Trends in Adopting Web 2.0 for the Enterprise in 2007. In this survey, we sought to collect and report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.