Join DMN and Teleflora at eTail West

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The DMN live experience comes to eTail West this month as our editorial director, Keith O'Brien, hosts a fireside chat with Tommy Lamb, director of loyalty and retention for the premium flower delivery service Teleflora.

There isn't a successful brand today that doesn't rely on marketing technology — even if it's something as simple as automated email distribution or social media listening and publishing. Of course, from those basics, the sky's the limit.

Learn how Teleflora puts the components of its marketing stack together, powering eCommerce, email marketing, and content marketing — an active blog, factual information about its products, suggestions for weddings and other occasions — to retain as well as acquire customers.

Tommy Lamb, an eCommerce specialist, talks to Keith O'Brien about buying marketing tech smartly as part of the global fundamentals of eCommerce and B2B channel at eTail West on Tuesday, February 28.  Tickets here.  DMN is pleased to be an official Media Partner of eTail West 2017.

Welcome to CMO Week, a week at DMN where we talk to some leading CMOs.

See all of the pieces here.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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Relive the 2017 Marketing Hall of Femme

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