Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.
Pitney Bowes has launched a b-to-b direct marketing campaign to promote its electronic billing, marketing and analytics technologies. The effort, created by ad agency Gyro, includes direct mail, social media, online ads, radio spots and events marketing.
Events company LiveNation wanted to get more out of the hundreds of millions of e-mails it was sending out to customers.
Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"
AT&T is using the Vans Warped Tour to promote its product and services to music fans. The mobile carrier has been the official sponsor of the touring concert for seven years, but this year AT&T is using the event to demonstrate its technology offerings.
While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.
TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.
Event marketing, online tie-ins and database marketing combine to generate leads
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...