Mark Bornstein says the future is about conversations, not clicks
Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.
The annual event is winding down, but here are some of the most insightful tweets from DMA's yearly conference.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
These brands show what it takes to win.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.
Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.
Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?
Marketers get in the game with these wily World Cup social media marketing campaigns.
In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.
Can today's players get their heads in the marketing game?
Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.
There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.
When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.
Marketers can score a winning goal with these four social media strategies.
Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.
Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.
Innovative advertising? The fast-food chain is lovin' it.
Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.
Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.
The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.
No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.
Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.