Events Marketing

Meet the Marketer: Mark Bornstein of ON24

Meet the Marketer: Mark Bornstein of ON24

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Mark Bornstein says the future is about conversations, not clicks

Unique, In-Person Experiences Translate Into Social Media Success

Unique, In-Person Experiences Translate Into Social Media Success

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Marketers for Alamo Drafthouse Cinemas turn the love of the big screen into a massive social media following.

Top Tweets from DMA's &Then15 Conference

Top Tweets from DMA's &Then15 Conference

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The annual event is winding down, but here are some of the most insightful tweets from DMA's yearly conference.

New Solutions Debut at Dreamforce

New Solutions Debut at Dreamforce

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Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

Technology, Innovation—and Cynicism Dominate Social Conversations About CES

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Critics are calling CES 2015 a spectacle; and they may be justified in their beliefs.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

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Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

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One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

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Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

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The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

Nike, Coca-Cola, and Emirates Clench Top Three World Cup Social Spots

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These brands show what it takes to win.

The First Truly Social Cup

The First Truly Social Cup

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Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

Does Budweiser See the World Cup Through Rose-Tinted Pint Glasses?

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Police and protesters are clashing in Brazil—but for brands, including AB InBev's Budweiser, the party carries on.

How to Leverage the World Cup Without Sponsorship

How to Leverage the World Cup Without Sponsorship

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Official FIFA sponsorship is expensive, but plenty of marketers are using the games to boost relevance.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

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Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

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Marketers get in the game with these wily World Cup social media marketing campaigns.

Is Localizing Your Marketing Materials Really Necessary? (YES!)

Is Localizing Your Marketing Materials Really Necessary? (YES!)

In order to take advantage of regional opportunities in emerging markets, you need to be able to speak their language.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

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Can today's players get their heads in the marketing game?

Adidas Goes All In for the World Cup...and Cow Hearts

Adidas Goes All In for the World Cup...and Cow Hearts

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Adidas kicks its World Cup marketing into high gear in a bid to score points against longtime rival Nike.

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

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There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.

Coca-Cola Pours it on Heavy for the World Cup

Coca-Cola Pours it on Heavy for the World Cup

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When it comes to marketing at the 2014 World Cup in Brazil, Coke's spending money as enthusiastically as an overheated sports fan popping open a frosty Coke on a hot day.

How to Kick Off a World Cup Social Campaign

How to Kick Off a World Cup Social Campaign

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Marketers can score a winning goal with these four social media strategies.

The World Cup Runneth Over with Awesome Marketing Campaigns

The World Cup Runneth Over with Awesome Marketing Campaigns

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Sure, the FIFA World Cup is about football—but it's also a marketing extravaganza. And it's not just big brands that are looking to score.

Rovi Releases World Cup Metadata

Rovi Releases World Cup Metadata

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Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.

Creative Bravery Helps McDonald's Achieve Golden Results

Creative Bravery Helps McDonald's Achieve Golden Results

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Innovative advertising? The fast-food chain is lovin' it.

In Concert with Your Mobile Audience

In Concert with Your Mobile Audience

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Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Everything You Need to Know About Marketing During the World Cup

Everything You Need to Know About Marketing During the World Cup

The FIFA World Cup is unofficially the world's largest sporting event. It's also one of the world's biggest marketing opportunities. Read on to stay in-the-know.

Latin America's Got Game

Latin America's Got Game

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No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

All the (Real) Time in the World

All the (Real) Time in the World

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Mass media buys are fine—but targeted real-time relevance should be every World Cup marketer's real goooaaalll.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

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