Events Marketing

An Eye-Opening Awareness Campaign

An Eye-Opening Awareness Campaign

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Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.

Hertz to target concertgoers with Live Nation partnership

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Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.

Pitney Bowes launches integrated campaign to promote new services

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Pitney Bowes has launched a b-to-b direct marketing campaign to promote its electronic billing, marketing and analytics technologies. The effort, created by ad agency Gyro, includes direct mail, social media, online ads, radio spots and events marketing.

LiveNation's reduced e-mail volume scores higher sales

Events company LiveNation wanted to get more out of the hundreds of millions of e-mails it was sending out to customers.

Banner Ad Flies Build Book Show Buzz

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Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"

AT&T targets teens on Vans Warped Tour

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AT&T is using the Vans Warped Tour to promote its product and services to music fans. The mobile carrier has been the official sponsor of the touring concert for seven years, but this year AT&T is using the event to demonstrate its technology offerings.

Editorial: Events offer opportunity to gather actionable data

While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.

From TV set to PC screen

From TV set to PC screen

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TV marketers no longer can rely on launch-time buzz. They must reach viewers year-round where their product is consumed — online.

Lexus targets affluent black women

Lexus targets affluent black women

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Event marketing, online tie-ins and database marketing combine to generate leads

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