Delivered: Sweepstakes Emails
Petco Aims to Be Top Dog
What's Your Branding Approach When You Are the Cadillac of Brands?
Segments can be constructed by type of music, time of day, location, or mood.
On Deadline Day, a persuasive language consultant rates how well the emails of tax service providers spurred taxpayers into action in 2015.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.