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 Event Marketing

Hertz to target concertgoers with Live Nation partnership

December 05, 2011

Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.
 

Ford to debut SUV via Zynga game

November 15, 2011

Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.
 

Concert venue boosts profile with Facebook live-stream

July 17, 2011

Live event venue Austin City Limits Live at The Moody Theater wanted to distinguish itself from competing locations in concert-crazy Austin, Texas. The venue held its first concert in February, but a rock show in mid-June showcased its digital capabilities.
 

Super Bowl marketing creativity continues to expand beyond TV

February 04, 2011

Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in.
 

Thomson Reuters launches branding effort with mobile, digital components

January 24, 2011

Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.
 

Brands use house parties to collect data

January 01, 2011

Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.
 

Luxury Marketing Council looks to future

December 02, 2010

Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.
 

Getting social pays off

Carol Fusaro, VP, Sullivan Creative November 16, 2010

When promoting an event, you need to know your audience and find the best way to reach them. That's where good integrated direct marketing comes in.
 

MetLife rallies football fans

November 01, 2010

Insurance company connects with sports fans using in-venue hub and digital channels.
 

Waiting to see the after-effects of the World Cup

July 13, 2010

On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.
 

Branded entertainment poised for rebound

Mercedes Cardona June 29, 2010

Companies may have spent less on branded entertainment and event marketing in 2009, but the sector is bound to grow solidly this year and for the first half of this decade, according to a new forecast.
 

HP kicks off 'payback' effort to promote LaserJet line

June 24, 2010

HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers. The global "HP LaserJet Pays You Back" push includes print ads, events, direct mail, e-mail, banner ads, social media and a microsite.
 

Banner Ad Flies Build Book Show Buzz

October 31, 2009

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"