Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.
The diaper brand launches a campaign based on where mom and dad like to play.
Slow and steady doesn't win the mobile race—especially not for Turbo
Crowdsourcing never tasted so sweet!
The hotel brand reimagines the guest experience for its "masterblender" customers.
To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.
The big red star retailer celebrates America with integrated marketing campaign
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.
Big entertainment events like the Super Bowl have a built-in audience. But building engagement for comparatively quieter events that request direct action from audiences can be tougher.
Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.
Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.
Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.
North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.
TaylorMade-adidas Golf has chosen social media engagement company Mass Relevance to conduct its social strategy surrounding the U.S. Open.
Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.
Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.
Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.
Live event venue Austin City Limits Live at The Moody Theater wanted to distinguish itself from competing locations in concert-crazy Austin, Texas. The venue held its first concert in February, but a rock show in mid-June showcased its digital capabilities.
Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in.
Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.
Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.
Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.
When promoting an event, you need to know your audience and find the best way to reach them. That's where good integrated direct marketing comes in.
Insurance company connects with sports fans using in-venue hub and digital channels.
On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...