Event Marketing

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

HR Company Taps Yams (Yes, the Vegetable) for Sweet DM Success

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TriNet cooks up an 18% response rate with its faux yam-inspired direct mail campaign.

For Pampers, It's All About Social, Baby!

For Pampers, It's All About Social, Baby!

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The diaper brand launches a campaign based on where mom and dad like to play.

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

DreamWorks and Verizon Drive Mobile Gaming Full Throttle

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Slow and steady doesn't win the mobile race—especially not for Turbo

Ben & Jerry's Gives Locals a Taste of Cocreation

Ben & Jerry's Gives Locals a Taste of Cocreation

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Crowdsourcing never tasted so sweet!

Marriott Events Blend Service and Style

Marriott Events Blend Service and Style

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The hotel brand reimagines the guest experience for its "masterblender" customers.

Themed Food Trucks Deliver Out-of-This-World Snacks

Themed Food Trucks Deliver Out-of-This-World Snacks

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To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.

Macy's Shows its Stars and Stripes in a Patriotic Campaign

Macy's Shows its Stars and Stripes in a Patriotic Campaign

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The big red star retailer celebrates America with integrated marketing campaign

Pairing Digital with Event Marketing is a Thing of Beauty

Pairing Digital with Event Marketing is a Thing of Beauty

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BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.

Think Like a Direct Marketer to Monetize Events and Buzz

Think Like a Direct Marketer to Monetize Events and Buzz

Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.

Chevy's Appeal to Sonic Youth

Chevy's Appeal to Sonic Youth

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The Sonic, a subcompact auto, takes a multichannel journey to South By Southwest and into the consciousness of a young, active audience.

Big Audiences for Big Events

Big Audiences for Big Events

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Big entertainment events like the Super Bowl have a built-in audience. But building engagement for comparatively quieter events that request direct action from audiences can be tougher.

UK's Strongbow pops its top with a digital bottle cap

UK's Strongbow pops its top with a digital bottle cap

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Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience.

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

ConAgra's engaging party campaign lets moms wear the Chef Boyardee hat

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Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.

It's time for small businesses to make mobile moves

It's time for small businesses to make mobile moves

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Small business that use mobile for event marketing can gain benefits similar to those that larger competitors see, a survey says.

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert

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North Carolina-based Cheerwine, a cherry-flavored soft drink, joined forces with NC indie country band The Avett Brothers to give fans a special treat.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

The young and the hip drink in rum brand's messaging

The young and the hip drink in rum brand's messaging

Flavored rum brand Sailor Jerry leveraged a series of very cool events to promote liquor to millenials over 21.

TaylorMade-adidas Golf hires Mass Relevance for social media

TaylorMade-adidas Golf hires Mass Relevance for social media

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TaylorMade-adidas Golf has chosen social media engagement company Mass Relevance to conduct its social strategy surrounding the U.S. Open.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Hertz to target concertgoers with Live Nation partnership

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Car rental company The Hertz Corp. and Live Nation Entertainment will enable consumers to book car rentals while purchasing concert tickets on LiveNation.com or Ticketmaster.com beginning in January.

Ford to debut SUV via Zynga game

Ford to debut SUV via Zynga game

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Automotive manufacturer Ford Motor Co. will unveil the 2013 Ford Escape on Nov. 15 via social game developer Zynga's "Words With Friends" game. Ford is working with its ad agency Team Detroit on the initiative.

Concert venue boosts profile with Facebook live-stream

Concert venue boosts profile with Facebook live-stream

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Live event venue Austin City Limits Live at The Moody Theater wanted to distinguish itself from competing locations in concert-crazy Austin, Texas. The venue held its first concert in February, but a rock show in mid-June showcased its digital capabilities.

Super Bowl marketing creativity continues to expand beyond TV

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Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in.

Thomson Reuters launches branding effort with mobile, digital components

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Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve public understanding of the company. The effort, created by branding agency Interbrand and creative shop Ogilvy Worldwide, includes a microsite, traditional media, digital display advertising, mobile marketing, an iPad app and social media.

Brands use house parties to collect data

Brands use house parties to collect data

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Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers.

Luxury Marketing Council looks to future

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Three New York Times editors moderated a panel discussion today focusing on what 2010 meant for the luxury sector and what to look forward to in 2011.

Getting social pays off

When promoting an event, you need to know your audience and find the best way to reach them. That's where good integrated direct marketing comes in.

MetLife rallies football fans

MetLife rallies football fans

Insurance company connects with sports fans using in-venue hub and digital channels.

Waiting to see the after-effects of the World Cup

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On Sunday, I sat in a pub in midtown Manhattan watching the World Cup final, the much anticipated face-off between The Netherlands and Spain. The results didn't go my way—with Spain scoring a goal in the extra time given, due to the 0-0 result at the end of the regulation match.

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