European Committee Accepts Privacy, Spam Proposals

Share this article:
The European Parliament Committee on Citizens' Freedoms and Rights, Justice and Home Affairs accepted proposed amendments Friday regulating the use of Web site cookies and spam.


The committee accepted the Directive on Electronic Communications and Data Privacy, which gives consumers the right to control whether they receive or filter cookies. The committee also voted down a proposal that would have required consumers to give prior consent for each cookie they received while surfing the Web.


The Federation of European Direct Marketing said it supported the directive.


"FEDMA believes it is important for consumers to have access to information on cookies, which will allow them to understand the purpose, benefits and limitations of this technology, and that they are able to implement their personal preferences using their own Web browsers," said Axel Tandberg, FEDMA's director of government affairs.


The committee also supported a proposal that the European Parliament return to the national choice option for unsolicited commercial e-mail. The proposal gives each member state of the European Union the right to choose whether commercial e-mail should be regulated on an opt-out or opt-in basis.


"Going back to the national choice amendment will give [member states] in the European Union a chance to develop their business in the Internal Market, by establishing first contact with the consumer via e-mail," Tandberg said. "This is vital for e-commerce to prosper in the European Union."


The Parliament is expected to vote on the proposals in May.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.