Euro RSGC Worldwide Buys Devon Direct

Share this article:
Euro RSGC Worldwide, New York, agreed this week to acquire Devon Direct, Philadelphia, the second-largest independent direct marketing agency in the United States. Terms of the transaction were not disclosed.


According to Daniel Morel, CEO of The Sales Machine, Euro's branded marketing services network, Euro has been on an aggressive acquisition spree for the past 2 1/2 years, and this particular move represents its efforts to expand its presence on the East Coast.


"We had a slight imbalance of our marketing services in the U.S., specifically on the East Coast," Morel said. "It is also a response to us wanting to expand the bandwidth capabilities we offer our current clients in the U.S."


For Devon Direct, it "will have access to a wider range of services to help solve the problems and challenges our clients have," said Ron Greene, president/CEO of Devon Direct.


The companies will provide additional services to one another's existing clients. Euro, the fifth-largest agency network in the world, has 2,000 clients worldwide. Devon will be its largest direct marketing agency in North America.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.