ABR 2011: Euro RSCG Worldwide 4D

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Clive McLean
Clive McLean

Principal
s: George Gallate, global chairman; Clive McLean, CEO
 of Euro RSCG 4D Discovery (pictured)
Ownership
: Euro RSCG (Havas) 

Offices
: 66 wholly owned globally; 7 in US





Capabilities 


Euro RSCG 4D, a subsidiary of Euro RSCG, bolstered its offering in the last year through acquisitions, including Baltimore-based digital agency Congruent Media. Euro RSCG also acquired search marketing firm ACMIC, which has offices in London and India, to 
form Euro RSCG 4D Matrix, a search specialist group. 


"We saw so much growth in the mobile business, from apps to websites to SMS to mobile search," notes Clive McLean, the CEO of the Euro RSCG 4D Discovery division. 


Accounts

Its top accounts include IBM, which named 4D global digital AOR in early 2010. Unilever's Dove Deodorant also hired 4D to handle global digital marketing, while Yahoo hired 4D, along with Havas subsidiary Cake, to work on a PR, social media and experiential campaign prior to the FIFA World Cup.

Staff

Euro RSCG 4D had about 1,700 employees in 2010, down from more than 1,800 in 2009. In June 2010, McLean replaced outgoing CEO Zain Raj, who left for SolutionSet. Earlier this year, 4D hired David Skerrett from Syzergy to lead social and mobile across the 4D group.

Performance

Havas does not provide revenue figures for 4D, but Euro RSCG Worldwide grew global revenues to $1.2 billion in 2010. The 4D agency also grew its interactive business from 16% to 19% last year.

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