Euro RSCG Wins $20M Credit Suisse Group Business

Share this article:
Euro RSCG Wnek Gosper, London, has won the $20 million Credit Suisse Group global branding account.


Four agencies pitched for the business, including two Swiss shops. The final round was narrowed to Euro RSCG Wnek Gosper -- which is part of French conglomerate Havas Advertising's Euro RSCG Worldwide arm -- and Kirshenbaum Bond & Partners, a U.S. agency.


The campaign includes television, print and online advertising designed to increase awareness of Credit Suisse as well as to explain what it stands for.


An international financial services entity, Credit Suisse Group encompasses Credit Suisse First Boston, Credit Suisse Private Banking, Credit Suisse Financial Services and Credit Suisse Asset Management.


The group's previous branding campaign was a small print push in 1997.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.